Food service vendors pour a great deal of time, energy and money into highly specialized equipment, and by all rights it should perform. Operators such as deli and convenience store managers look for and expect a lot of their commercial display cases, which are often the backbone of their floor layout. The success of their business depends upon reliable deli display cases that do much more than keep food hot or cold. There are several other functions food service professionals have come to demand from their restaurant equipment supply:

• freezer, refrigerator and pastry display cases with various temperature ranges within a unit
• more packout in the same amount of space, including an extra top shelf
• excellent energy efficiency
• portability and a smaller "footprint" for limited floor space
• doors that allow for a better viewing of the product
• a low-profile case that spotlights the food, not the hardware
• LED lighting for optimal color rendition

In a deli or self-serve environment, eye appeal is everything. Whether you specialize in meats, pastries, confections or frozen treats, showing your product in the best light is essential to grabbing foot traffic and prompting those impulse buys. For example, the lower front lip, curved front glass and bright lighting of pastry display cases provide passersby with a terrific view of tasty cakes, cookies and breads that they might not have with a poorly designed case. Remember, commercial display cases can do so much more than freeze, refrigerate or keep foods fresh: They can also sell.